Jewellery Campaign · Brand & Creative Direction
Stoneswish: Australian Opal
Jewellery Campaign
A campaign that paired the luxe allure of Australian opals with a fresh, modern visual world brought to life across social, retail and content.
Project Overview:
Stoneswish partnered with NA/KA UNKNOWN to create an Australian opal jewellery campaign that made opals feel contemporary, aspirational and wearable every day—not just a souvenir or special-occasion piece.
We led the campaign strategy, creative direction and production, designing visuals and experiences that felt timeless yet unmistakably modern, and could flex across social, digital and in-store touchpoints.
The Brief
Create a cohesive jewellery campaign for Stoneswish that:
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Heroed Australian opals in a modern, fashion-forward way
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Worked seamlessly across social, digital and retail environments
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Felt premium and editorial while remaining approachable and giftable
The goal: position Stoneswish as a modern opal jewellery brand—less “tourist souvenir”, more “everyday luxury”.
Our Approach
Timeless opals, modern world.
We built a campaign story that treated opals like modern luxury, grounded in clean styling, soft light and confident, contemporary visuals.
Our role across the project:
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Defined the campaign narrative and messaging so every touchpoint spoke the same language
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Set the visual direction and styling for photography and video, from model casting to shot composition
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Ensured retail, digital and social all felt like one continuous brand experience, not disconnected pieces
Between strategy, art direction and production, we made sure the Stoneswish opal campaign could live consistently on feeds, in-store and in motion.
What We Delivered ✦
